# The Why Article Template
Many journalists were told to cover a specific area of questions in their articles. Those were:
who, what, where, when, and why (or how)
You have probably heard that it is a great idea to write “how to” articles, because people look for solutions and “how to” do something. But sometimes, you want them to feel the pain a bit, before you offer them relief with a way out (could be another article or a product).
This is where the “why” article comes into the picture. A “why” article is perfect to make a solution obvious and the reader will want to learn more, namely “how to” obtain it.
This is how to use the Why Article Template:
1: Pick your topic. Where do you want to guide the reader today, Do you want him to realize that he needs a new living room, Do you want him to consider buying an iPad, Or do you want him to feel ready to buy your latest eBook,
2: Come up with a teasing headline.
“Why You Need an iPad Today and Not Tomorrow”
“Why Article Marketing Is the Best Long Term Traffic Strategy”
“The Unique Selling Proposition and Why You Need One”
3: Write an introduction to your article. Introduce your topic.
4: Elaborate on your topic. Explain the benefits of it, and tell the reader exactly why it would be good for him to have it.
5: Summon up your article in the conclusion, and lead into your resource box, if you are writing for article syndication, traffic or back links.
Who did that?
Where did it take place?
When did it take place?
Why did that happen?
How did it happen?