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The Do-This or Avoid-That Content Template
People respond more to avoiding pain than to gaining pleasure, so a great article to write is a “X Ways to Avoid that” article.
The things your reader should do or avoid can be before they do something, e.g. buy a product, or after they’ve bought it.
This is how you use the Do-This or Avoid-That Content Template:
1: Pick your topic.
2: Decide, whether you want to write something people must do to succeed or something they shouldn’t do to avoid pain or failure.
3: Pick a number of things that should either be done or avoided. For example “Seven Things to Do Before You Buy a Kitten” or “Five Things to Avoid if You Don’t Want to Go Bank Rupt”.
4: Write an introduction to your article, telling your reader what advantage he’ll gain by reading it, and what you’ll cover in your article.
5: Write a sub-header for each of your To-Do or Not-To-Do points.
6: Elaborate on each sub-header, and tell your reader why he must do this or why he must avoid that, and how he can either do or avoid the point.
7: Summon up your article in the conclusion, and lead into your resource box, if you’re writing the article for syndication, traffic or for back links.
Who did that?
Where did it take place?
When did it take place?
Why did that happen?
How did it happen?